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Small business owners should take advantage of each also every marketing opportunity also publicity tool to help spread a word about their company. As a thought leadership space gets crowded with traditional media outlets like print, TV also online media outlets, podcasts are an ideal way to garner press coverage inside an inside-depth interview featuring your brand. With a expected number of monthly listeners inside a U.S. raising to over 100 million inside 2021, podcasts are a marketing tool that small businesses cannot overlook.
Related: 6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool
Reference : Entrepreneur
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